Official SXSW Discussion: We're (So) Over the Rainbow

Description

Beyond Pride: How Organizations Can Build a Meaningful LGBTQ+ Inclusion Strategy

Waterloo B - 6th Floor

After headline-grabbing fallout from Pride month initiatives at major companies in 2023, many brands rolled back their LGBTQ+ inclusion efforts in an attempt to avoid pushback. However, some used the opportunity to reevaluate and ensure their efforts were comprehensive and meaningful. Hear an in-depth case study on how an organization conducted a transformative audit, leveraged frameworks and implemented best practices to craft a long-term LGBTQ+ inclusion strategy and a results-driven action plan to meet its business goals and support the LGBTQ+ community.

Discussion speakers:

• Moderator: Fiona Dawson, Emmy®-nominated and award-winning filmmaker
• Deirdre Walsh CEO IGC
• Jackie Padgett  CMO IGC Institute Exec Dir
• Juan Suarez, Vice President of Diversity, Equity, and Inclusion at Southwest Airlines

Takeaways include learning how to:

• Evaluate your organization's authenticity, readiness, risks and opportunities
• Align product, social impact, DEIB, public policy, ERG and marketing efforts
• Identify unique opportunities for your brand to make a meaningful impact without "rainbow washing"

This is an Official SXSW Event. SXSW Badges have primary access.