Verizon Small Business Digital Readiness Courses with the ALGBTCC: Unlock a Grant Application for Small Businesses

Description

The Austin LGBT Chamber of Commerce is proud to partner with Verizon and the NGLCC on an upcoming grant opportunity. We are hosting two in-person classes as part of the Verizon Small Business Digital Readiness Courses.

On, October 23rd from 5-6:30PM we will be offering courses on Branding and Social Media Marketing.

2 Digital Ready Courses Offered:

• The Soul of Your Brand: Before a brand can be built, it must be felt. This session is an invitation to pause and reflect. A brand without clarity feels scattered, disconnected, and easily forgotten. When you anchor into your purpose, every brand decision becomes effortless.
• Keeping the Conversation Going: This course is ideal for people who want to learn social media marketing and apply it to reach and engage customers.

Verizon is awarding $10,000 to 50 small businesses just like yours! To become eligible to apply for the grants, enroll in Digital Ready (for free!), complete 2 Digital Ready courses or events and complete the application by 12/10/2025. Will you be the next recipient?

RSVP 👉 here. Please reach out to amy@austinlgbtchamber.com for more information.

Course Overviews:

Social media marketing: Keeping the conversation going

Whether you’ve been in business for years or are just starting out, creating a marketing strategy that works can be essential to your success. Today’s business owners have more choices in how to market their offerings than ever before, and many of these options can be low-cost and still net a great return on investment. One of these is social media marketing, which offers an incredible opportunity to engage with potential customers on a more personal level. This introductory course will walk you through the benefits of different types of social media marketing and how to use social media channels to get your message to the right people at the right time. You’ll also learn tips on how to create content that sparks conversation, cultivates interest, and ultimately converts more buyers.

After completing this course, you’ll be able to:

• Explain the advantages of social media marketing for your business
• Understand when and why to use different social media platforms
• Identify what types of content will engage your target audience and drive conversions
• Create a content strategy that keeps your social activity consistently fresh and exciting
• Measure the success of your social media campaigns

The Soul of Your Brand

Before a brand can be built, it must be felt. This session is an invitation to pause and reflect. A brand without clarity feels scattered, disconnected, and easily forgotten. When you anchor into your purpose, every brand decision becomes effortless.

Learning objective: Through guided self-discovery, brand archetypes, and presence-based strategy, this Ask the Expert Session will provide clarity on your brand’s essence—what it stands for, what it offers, and how it should be experienced. Register now to align your brand with purpose & presence, leading to overall improved success!