Marketing Director

Marketing Director

Location: Austin, TX
Company: KMFA Classical Radio

About KMFA:

KMFA began its life nearly 60 years ago as a vibrant classical radio station in Austin, TX.  Today it’s that and much, much more.  Alongside our still-growing broadcast audience, KMFA is adding thousands of new listeners to our popular streaming service, playing a unique role as the connector and convener of Austin’s arts community, and operating one of Austin’s leading performance and event venues in a stunning new facility in the burgeoning Cesar Chavez neighborhood.  And we’re just getting started. Market research shows that there are significant opportunities for further growth.  Taking full advantage of those opportunities informed KMFA’s growth-oriented strategic plan.

 KMFA is dedicated to enriching and expanding Austin’s classical community through exceptional locally-produced music programming and engaging cultural events. We foster a passionate appreciation for the arts and engage with diverse and growing audiences throughout the region. We're proud to be the most important threshold of entry for classical consumers in Austin, central Texas, and beyond. 

Position Overview:
KMFA is seeking a dynamic Marketing Director who will develop and implement innovative marketing strategies aimed at reaching classical music consumers in Austin who may not yet be familiar with our station. This role is crucial for expanding our listener base and solidifying KMFA's presence in the local arts and culture scene.

Key Responsibilities:

• In collaboration with the CEO, Leadership Team, and Marketing Committee, celebrate the legacy of KMFA and lead a proposed rebranding to recognize the scope of KMFA’s expanded operations and leverage significant growth potential as Austin’s hub of the arts.
• Create and execute targeted marketing strategies to attract new audiences and drive growth, focusing on engaging classical music enthusiasts and potential audiences in a range of demographics.
• Utilize market research to identify and understand the preferences of classical consumers in Austin, tailoring outreach efforts accordingly.
• Develop and manage integrated marketing campaigns across digital, social media, print, outdoor, and community events to elevate the KMFA brand.
• Collaborate with programming and content teams to produce engaging and relevant promotional material that resonates with current and potential listeners.
• Cultivate partnerships with local businesses, educational institutions, and arts organizations to enhance community outreach and engagement.
• Operate digital presence, ensuring consistent messaging and engagement with the community.
• Analyze program performance and audience data to refine marketing efforts continuously.
• Plan promotional events and community outreach activities to boost visibility and listener involvement.
• Deploy dedicated support for the Development, Content, Events, and Sales teams.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field; master's degree preferred.
• Minimum of 5 years of experience in marketing, ideally within media, public media, arts organizations, or nonprofit sectors.
• Track record of success working in a cross-departmental organization.
• Proven track record of successfully reaching specific audience segments and increasing audience engagement.
• Strong knowledge of digital marketing tools, including Google grants, social media platforms, and data analytics. Data driven.
• Ability to think strategically in the context of a hands-on approach to regular tasks.
• Excellent communication, storytelling, and interpersonal skills, with the ability to connect with diverse audiences.
• Experience in a rebranding effort.
• Love of classical music a plus.

What We Offer:

• Competitive salary and comprehensive benefits package.
• A creative and engaging work environment dedicated to public service and cultural enrichment.
• Opportunities for professional growth and development within the public media landscape.

How to Apply:
Please submit your resume, cover letter, and any relevant portfolio materials to jobs@kmfa.org with the subject line "Marketing Director Application." Applications will be accepted until January 31.

Join KMFA and play a pivotal role in expanding the love for classical music across Austin!

KMFA Radio is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.