Social Media & Digital Marketing Associate

Job role

Pure for Men is looking for a creative and detail-oriented Social Media & Digital Marketing Associate to help grow our online presence through engaging content and direct customer communication. This entry-level position is ideal for someone who thrives in a fast-paced, LGBTQIA+-focused e-commerce environment and is passionate about short-form video, social storytelling, and email/SMS marketing.

You’ll work closely with our brand and marketing teams to create daily social content (especially TikTok), support campaign launches, and manage email/SMS communications that keep our community informed and engaged.

Key Responsibilities

• Support the creation and scheduling of weekly marketing emails and promotional SMS campaigns
• Assist with building email flows and segments through Klaviyo (or similar platforms)
• Daily content creation and planning: Develop, produce, and edit high-quality photo, video, and graphic content tailored for multiple social media channels, with a particular focus on video content for TikTok.
• Trend monitoring and creative ideation: Stay ahead of social media trends and brainstorm innovative, engaging content ideas to ensure relevance and virality.
• Build and grow our TikTok channel with creative, engaging, and trend-responsive video content.
• Engage with online communities: Interact with followers and customers in a professional and personable manner to foster brand loyalty.
• Strengthen relationships with key influencers in the community and develop partnership opportunities.
• Support the creation of content for new customer campaigns, including collaboration with external creative agencies.

Job Duties

• Reports directly to the Marketing Director.
• Organize and execute digital marketing initiatives, including social media strategies and email/sms marketing.
• Partner with marketing managers to analyze campaign performance and identify areas for optimization.
• Coordinate with advertising and media experts to enhance marketing outcomes.
• Identify and incorporate the latest trends and technologies to ensure competitiveness in the industry.
• Maintain the content calendar and oversee the development of freelance and in-house content.
• Collaborate with the executive team to align marketing strategies with business growth objectives.

Qualifications

• High School Diploma required; Bachelor’s degree in Marketing, Business, or a related field preferred.
• Basic experience using Klaviyo, Mailchimp, or other email/SMS platforms
• Comfort and confidence creating or directing short-form video content
• Familiarity with TikTok, Instagram Reels, and trends in LGBTQ+ digital spaces
• Proven experience as a marketing assistant, with a strong understanding of social media marketing principles and content creation.
• Proficiency in analyzing social media metrics and identifying insights to optimize performance.
• Skilled at multi-tasking and meeting tight deadlines in a fast-paced environment.
• Knowledge of market research techniques, digital marketing tools (Google Analytics, CRM platforms, etc.), and trends.
• Strong communication skills with an ability to tailor messaging for different audiences.
• Self-starter with the flexibility to adapt to evolving responsibilities and priorities.