Add People

About

At Add People, we believe great marketing shouldn’t just be for the big players. Since 2002, we’ve been helping small and medium-sized businesses compete, and win, in the digital world.

We’re a full-service digital marketing agency with over 4,000 clients worldwide, delivering strategies that blend creativity, data, and the latest tools & technology that make a real difference. From Google Ads and SEO to social campaigns, conversion optimisation, and e-commerce strategy, we partner with you to build marketing that feels personal, human, and powerful.

We started out in Manchester, England, and now we’ve planted roots in Austin, Texas - so we’re closer than ever to supporting local businesses here! A vibrant, diverse, and creative city that matches our own energy. Our U.S. presence means we’re better equipped, now more than ever, to help businesses across North America reach their next stage of growth.

What We Do Best

• Performance Marketing, Simplified: No jargon, no guesswork. Just smarter Google Ads, SEO, and social strategies that convert clicks into customers.
• SME Specialists: From scaling Shopify stores to generating more calls and form submissions, we’ve helped thousands of online retailers & local service providers boost sales and lower costs. We understand it's not just performance, it's about the long term partnership.
• Creative Meets Data: Every decision is backed by insights, you bring your product knowledge, we bring the marketing expertise and then we win together. 
• Growth That Sticks: Not just vanity metrics. We focus on sustainable results that strengthen your bottom line.

Why Austin? Why Now?

Austin isn’t just where we’ve opened our U.S. office, it’s where we’ve found our people. This city thrives on innovation, inclusivity, and community, and those values run deep in our culture too. We’re proud to join the Austin LGBT+ Chamber of Commerce as part of our commitment to celebrating diversity and supporting local businesses. Working with SMEs means we need to reflect the 21st Century society, so we welcome everyone into our team. We have even been ranked in the top 2% of employers to work for in the UK! 

For us, digital marketing isn’t about vanity metrics or cookie-cutter campaigns. It’s about helping entrepreneurs, especially those in underrepresented communities, amplify their voice, grow their business, and create lasting impact.